Comparative advertising is described as involving comparisons to another practitioner or firm and is not itself prohibited under the Competition Act. Which statement best reflects this?

• A. It compares with another practitioner or firm and is not prohibited under the Act
• B. It must include price comparisons
• C. It is only allowed in print media
• D. It may not mention competitors

Answer: (A)

Comparative advertising is allowed under the Competition Act as long as the comparison is truthful and not misleading, and it involves referencing another practitioner or firm. That’s why the statement that it compares with another practitioner or firm and is not prohibited under the Act is the best reflection. The act does not require price comparisons, it does not limit for use to print media, and it does not forbid mentioning competitors—so those other ideas don’t fit the real-world rule, which focuses on fair, verifiable comparisons rather than bans on mentioning competitors.