The general misleading advertising provisions prohibit representations that are false or misleading in a material respect made to promote what?

• A. A product or business interest
• B. A political campaign
• C. A charitable cause
• D. A personal relationship

Answer: (A)

Misleading advertising provisions focus on preventing false or misleading statements in commercial messages that promote a product or business interest. So any ad, brochure, or listing that aims to persuade someone to buy, use a service, or engage in a business must be truthful and not misleading in a material respect. In real estate practice, this means you can’t make inaccurate claims about a property’s features, price, terms, or about the brokerage’s services to attract clients. Political campaigns, charitable causes, or personal relationships fall outside this commercial advertising rule and are governed by other laws or norms.