Three questions to ask yourself before accepting a listing?

• A. Will the owner guarantee a fast sale?
• B. Do I want the listing?
• C. Is the asking price above market value?
• D. Will the seller agree to a nonrefundable fee?

Answer: (B)

Deciding whether to take on a listing centers on your own readiness and fit for that client and property. You should ask yourself if you truly want to represent this listing, considering your current workload, strengths, and whether it aligns with your business goals and the markets you serve. Promising a fast sale is not within your control and can create unrealistic expectations for the seller, so it’s not a solid basis for deciding to take on a listing. The asking price is a market-driven decision built from comps and seller input, and while you’ll advise on pricing, you don’t determine it unilaterally by simply accepting the listing. A nonrefundable fee is not standard practice in listing agreements and can raise ethical or professional concerns, making it an inappropriate reason to accept a listing. Focusing on whether you want to work with this client and manage the listing effectively is the appropriate, professional approach.