Which disclosures must be made at some time during the promotion of a product or service?

• A. The color of the product
• B. The price of any product or services being promoted
• C. The warranty period only
• D. The delivery method

Answer: (B)

In advertising, being transparent about price is essential because the cost is the primary factor customers use to decide whether to consider a product or service. Promotions must reveal the price (or clearly indicate how it can be obtained) so buyers aren’t misled or surprised by hidden costs. If price isn’t stated upfront in some part of the promotion, the message can be viewed as deceptive or incomplete.

The other details listed—color, warranty period, or delivery method—are not universally required disclosures in every promotion. They may be relevant to the consumer’s decision, but they aren’t mandated as a general rule in the same way that price disclosure is.